Messages
5/17/2024
12 : 55
What TikTok ban in the U.S. means for marketers
Let's assume that TikTok is actually banned in the US To maintain brand resilience, diversification across digital platforms would become crucial. But honestly, that's just good marketing
5/17/2024
12 : 44
The secret for creating content that converts
I'm excited to share The New Marketing Strategy I've Been Using for the Last 3 Months in my upcoming webinar. Join me and Saulo Medeiros, VP of Marketing at NP Digital, for a discussion of the
5/14/2024
12 : 4
Something I like using in my marketing
If you have read any of my content, you know that I love data. Over the years, I have found a way to leverage the data to make my content pieces hit and generate more traffic. But the key isn't to
5/9/2024
16 : 24
How I doubled my blog traffic in 3 months
Is your content hit or miss? If you're tired of investing time and energy into content that gets crickets, you don't want to miss my next webinar: The New Marketing Strategy I've Been
5/8/2024
13 : 34
Your email marketing won’t work anymore unless you follow these three rules
If you're sending 5000 or more emails per day, Google and Yahoo have new rules you must follow, or your emails won't reach your audience's inboxes anymore. Here are the new requirements at
5/7/2024
12 : 4
New TikTok SEO Feature
TikTok and Instagram have taken over Google when it comes to search for Gen-Z. But that's old news. The question is, how do you do keyword research and figure out what's popular on TikTok and
5/2/2024
13 : 34
This is what everyone is struggling with in marketing
Most of my consulting calls center around the same marketing challenges... So, I'll share my strategies to combat the most common problems in my upcoming webinar: Pick My Brain: From SEO to AI,
5/1/2024
13 : 34
Are you focusing your SEO on the wrong “relevance”?
Relevance is an important ranking factor for Google… but what exactly is relevance? Even experienced SEOs are getting this wrong. They're focusing on semantic relevance (think of it as “context”).
4/30/2024
12 : 4
Heard about the Cookie changes?
Changes in cookie policies are reshaping strategies across all digital channels. What do these shifts mean for your marketing? How should you adapt? Proactive strategizing for cookie deprecation is
4/25/2024
13 : 34
This is something I’ve never done before...
Do you want to know the number one topic I discuss with clients during our consulting calls? Here's the thing... It's not just one. But it's clear that most marketers and business owners
4/24/2024
13 : 34
Is long-form content dead?
I keep hearing this: “Nobody reads long-form content anymore.” It's true that the human attention span keeps dropping. 20 years ago, it was around 2.5 minutes. Today, it's 45 seconds. And the
4/23/2024
13 : 34
Exclusive invite to try my latest tool
If you send marketing emails, this message is just for you. I'm inviting you to try my newest (free) tool: the Mail Grader. This tool will analyze your email strategy and give you actionable
4/18/2024
13 : 44
The biggest revenue drivers of 2024 are...
I'm excited to delve into the most effective marketing channels with you in my upcoming webinar. We'll be discussing what's really working in 2024 with two of my agency's top experts:
4/17/2024
13 : 34
“ROI is where the attention is” is wrong
I did a ton of Google searches and looked at different websites to figure out where people are spending the most time. And I found out that the saying “ROI is where the attention is” is wrong. Because
4/16/2024
12 : 24
How Long Should Your Blog Articles Be?
It used to be where you need 2300-word articles to rank on page 1. Things have changed... especially with the release of AI. So, we decided to look at how long content should be in today's world.
4/15/2024
13 : 44
Where the Smart Money is Going
We recently did a survey to discover which marketing channels companies spend most of their time on. We also did a survey to discover which channels deliver the most ROI. And shocker... the results don
4/13/2024
8 : 34
Marketing is all about creatives (but not the kind you’re thinking of)
Your creatives are the key to your marketing success. And I don't just mean ad creatives like static images or videos. I'm talking about the creative brains behind your marketing campaigns.
4/13/2024
8 : 14
You’re going to hate this data
We recently did a survey to discover which marketing channels companies spend most of their time on. We also did a survey to discover which channels deliver the most ROI. And shocker... the results don
4/9/2024
12 : 4
Top SEO Basics You Should Master
Yes, there are over 200 factors in Google's algorithm. But they don't all have the same weight. Some have a much more significant impact on your rankings than others. Even when it comes to the
4/4/2024
13 : 34
I'm about to show you a new approach to SEO
Google's March 2024 Core Update was a wake-up call for many SEOs. Outdated practices and shortcuts don't work anymore. You know what does? I'll tell you in my upcoming webinar, You're